In Europe and the United States, the bustling Times Square in New York, the romantic Champs-Elysees in Paris, or the vibrant streets of London, an emerging outdoor media power is rising strongly, it is the mobile LED large-screen trailer. In recent years, mobile LED large-screen trailer is more and more popular with European and American outdoor media, and has become a dazzling star in the field of advertising.

Mobility is one of its tools to conquer the European and American markets. In Europe and the United States, the urban transportation network is developed, and the various commercial activities are rich. Mobile LED large-screen trailers can freely travel through all corners of these cities, whether it is a bustling commercial center, an artistic neighborhood, or large sports events and music festivals. Take the United States as an example, in every sports event, mobile LED large-screen trailers appear around the stadium early, showing the advertisements of various sports brands and event sponsors to sports fans from all over the country, and accurately reaching the target crowd. In Europe, music festivals are popular, and LED large-screen trailers are near the music festival venues to bring music equipment, performance tickets and other related information to music lovers. This flexible mobile feature makes ads no longer limited to a fixed location, greatly improving the exposure of ads.

In terms of visual effects, the mobile LED large-screen trailer is even more outstanding. European and American consumers have a high pursuit of visual experience, and the high brightness, high resolution and rich color of the LED large screen meet this demand. On the streets at night, the mobile LED large-screen trailer broadcast fashion brand advertising, delicate pictures, gorgeous colors, instantly attract the attention of passers-by. Mobile large-screen trailers can also create an immersive advertising experience through clever lighting design and sound effects. In the promotion of some high-end car brands, the large-screen trailer shows the speed and passion of the car through the shocking sound effects and dynamic light and shadow effects, so that consumers can feel as if they are in the driver's seat.

Cost-benefit is also an important reason why European and American outdoor media favor it. In Europe and the United States, traditional outdoor advertising is expensive to make, install and maintain, especially in big cities where land is expensive. In contrast, although the mobile LED large-screen trailer has some investment in the early stage, but in the long run, its cost advantage is obvious. Advertisers can according to their own budget and needs, flexibly arrange the time and place of large screen trailers, to avoid the waste of resources. Moreover, the communication effect of fixed time can bring a higher return on investment, so that advertisers every penny spent on the edge.

Instant and interactive is for the mobile LED large screen trailer in the European and American markets. Information in European and American society spreads rapidly, and consumers have a high acceptance of new things. When a new electronic product is released, or a popular movie is released, the mobile LED large-screen trailer can deliver the information to the public in the first time. In terms of interaction, large-screen trailer often set up interactive links on the streets, such as scanning code lottery, online voting and so on. In some German cities, LED mobile large-screen trailer has held environment-friendly themed activities to encourage citizens to participate in environmental protection actions through interactive games, which not only spread the brand concept, but also enhance consumers' sense of participation.

It can be said that the mobile LED large-screen trailer occupies an important position in the European and American outdoor media market with its mobile advantages. With the continuous progress of science and technology and the continuous change of market demand in European and American countries, it will create more brilliance in the outdoor media field in the future, and bring more surprises and value to advertisers and consumers.