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new york State Billboard Additions

one in every of two new double-sided digital billboards

Daktronics, Inc.

ITHACA, Aug. 19, 2019 (GLOBE NEWSWIRE) -- Passersby in Chemung County, new york, will be aware a transformation of their each day shuttle. Park out of doors promoting put in two double-sided, 16-millimeter digital billboards from Daktronics along school Avenue and the intersection of  East Water highway and Madison Avenue in Elmira, long island.

“The indications, offer local companies a flexible advertising medium that additionally runs group cognizance content material,” says Kerry Leipold, vice chairman of the Fingers Lake division.

according to Leipold, Elmira is working complicated to stimulate its economy, and Park outside feels that providing native and regional advertisers entry to this new expertise will increase the trouble. both areas get hold of huge site visitors, making them the choicest places for the vital and timley messaging that digital billboards supply.  

“the brand new signals’ advertising flexibility permits customers to run their messages from a lot of locations every eight seconds, and at an inexpensive cost,” says Leipold. “It’s a price-positive manner for customers to get their messages in front of capabilities consumers.”

“Daktronics appreciates its partnership with Park outside. It’s a phenomenal testomony to the energy of Digital Out of domestic when our partners harness the know-how to display precise-time, inventive content material for his or her advertisers, as well as neighborhood announcements,” says Joni Schmeichel, Daktronics OOH marketing Strategist.

besides using the shows as an advertising medium, Park outside plans for them to run community messages. earlier than installation, Leipold labored with the enviornment police, the fire department and the downtown construction firm, discussing a way to get the be aware out about community movements, education, group individuals, alerts and PSAs. “the rest we are able to do to pay ahead and help the community, we will are attempting to do,” says Leipold.

When asked concerning the way forward for the digital billboard trade, Leipold says, “All you need to do is seem back at the previous—posters nailed to fences, then glued and brushed, paint signals, vinyl, tri-visions, and now to digital. OOH continues to re-invent itself. And it’s been a enjoyable experience that isn’t over yet.”

About Park outside AdvertisingPark out of doors promoting is a media company operating greater than 1,500 billboards in upstate ny and northern Pennsylvania. Open Park owns 1,500 billboards, 320 of these within the Finger Lakes division. The company is happy to introduce its digital community to Chemung County. The business acquired its storied start returned within the Nineteen Fifties as american citizens were taking to the routes of the expanding the united statesdual carriageway equipment. The background of Park outside is recounted within the ebook, Sons in the Shadow, written by our CEO due to the fact that 1984, Roy H. Park, Jr.

About DaktronicsDaktronics helps its shoppers have an impact on audiences all through the realm with giant-structure LED video displays, message displays, scoreboards, digital billboards and manage methods in sport, business and transportation functions. headquartered in 1968 as a country-based mostly manufacturing business, Daktronics has grown into the realm leader in audio-visible methods and implementation with offices everywhere. find greater at

safe HARBOR STATEMENTCautionary note: besides statements of historic fact, this information release carries ahead-looking statements in the meaning of the deepest Securities Litigation Reform Act of 1995 and is meant to benefit from the protection of that Act. These forward-looking statements reflect the company's expectations or beliefs concerning future activities. The business cautions that these and an identical statements contain risk and uncertainties which could trigger precise consequences to vary materially from our expectations, together with, but no longer restricted to, adjustments in economic and market circumstances, management of increase, timing and magnitude of future contracts, fluctuations in margins, the introduction of recent items and technology, the affect of adversarial climate circumstances and different hazards cited within the company's SEC filings, including its Annual file on form 10-okay for its 2019 fiscal 12 months. forward-looking statements are made within the context of tips accessible as of the date brought up. The enterprise undertakes no obligation to replace or revise such statements to replicate new instances or unanticipated activities as they take place.

MEDIA relations

Joni SchmeichelPublic family members/MarketingTel 605-692-0200Email 

a photograph accompanying this announcement is purchasable at

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