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integrated fast Transport Media (IRT), a part of the Provantage Media group (PMG) strong of companies, has as soon as once again effectively retained, the advertising rights to the MyCiTi infrastructure in the city of Cape town.Launched in 2010, the ever-increasing service is considered as a number one instance of the advantages a Bus quick Transport gadget corresponding to this brings to a metropolis and its residents. The final primary expansion to the system become launched in October 2018 with the introduction of latest routes and locations as well as greater direct routes with fewer transfers, and 29 new bus stops.
these days the MyCiTi buses cowl a standard of 1,6 million kilometres per 30 days on a number of routes, criss-crossing the city and surrounding areas. The terrific bus-based mostly transit device provides quick, comfortable, and reasonably priced urban mobility with segregated correct-of-means infrastructure.PMG divisions and IRT strategic companions - Transit advertisements and street network – had been tasked with the execution of the advertising and media rights on MyCiTi Bus Shelters, bus exteriors and interiors, bus stations and selected Cape town taxi ranks in key commuter nodes.
the brand new contract secures a larger footprint in Cape town, allowing IRT media to be a dominant out of doors media operator within the city.
Shamy Naidu, govt of Transit adverts & IRT Media explains that during the past 5 years, the rights alternatives have offered brands with unmatched out of domestic publicity alongside the city’s leading routes and transit hubs, and he is excited to be capable of continue in this vein.
“through our partnership with IRT, advertisers have entry to websites which are extraordinarily impactful, totally visible and geographically targeted. The city of Cape city and surrounds is highly restrictive relating to outdoor promoting and here is the place the MyCiTi network presents a effective probability to readily goal tens of millions of patrons day by day,” say Naidu.
promoting systems on MyCiTi present unheard of opportunities for advertisers
The advertising systems offer uncluttered visibility, have an impact on and frequency with upwards of 3,5 million Capetonians seeing bus shield and bus promoting per week. for the reason that inception in 2010 to June 2019, about 100 million passengers have used the MyCiTi network, with eighty% of them making family procuring selections. On any weekday, shut on 61,000 people in Cape city make use of the community to go back and forth to work, school and for enjoyment and different applications.
With promoting now not best visible to those commuters however also those that trip by way of road - be it walking, by means of vehicle, taxi, motorbike or bicycle, MyCiTi promoting offers a large array of beneficial media systems for manufacturer and messaging exposure.
For more guidance on a way to easily target and attain a Cape city audience, contact:
Transit advertisements: Hugh Wilson at: community: Jonathan Everest at: